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Special reports & media releases

Latest special report

Reflecting the diversity of New Zealand's population, many New Zealanders have an affinity for other countries in the world

This survey was completed in August 2018 with a nationally-representative sample of n=1,250 New Zealanders, 18 years and over. It was previously undertaken in 2011 and 2014. A change to an online methodology has meant that comparisons across the three years are not possible.

However, based on the current survey, the key results are as follows:

  • New Zealand's population is becoming diverse, with one-in-five respondents (19%) stating they were born overseas.
  • Many New Zealanders born overseas are recent arrivals. Over one-half of those born overseas (51%) came to New Zealand in the last 20 years.
  • While the United Kingdom continues to account for the greatest percentage of people born overseas (45%), significant percentages are accounted for by Asia (collectively, 19%) and 'other' European countries (9%).
  • 'Less crime', 'less corruption', 'better natural environment', and 'better education services' are key motivators for coming to New Zealand, as well as 'personal reasons'.
  • Given the diversity of the population, one-in-two New Zealanders (51%) have an affinity 'mainly for New Zealand' or 'for New Zealand and at least one other country'. Forty-nine percent have an 'affinity for only New Zealand'.

View the report here

Latest media release

Are New Zealanders accepting of cultural and religious diversity?

On Friday afternoon 15 March 2019, 50 people peacefully praying in two mosques in Christchurch were gunned down and killed by a lone shooter. Many others were injured. Three days later, on Monday 18 March, we launched a poll, canvasing a nationally-representative sample of New Zealanders’ opinions about diversity, discrimination, social media platforms, gun laws, and government resourcing.

Reflecting New Zealand’s outpouring of grief, the response to the poll was immediate and unprecedented. We had responses from almost 1,000 respondents within 24 hours.

The final set of results, weighted to ensure they are representative of the New Zealand population, 18 years and over, are based on a total sample of 1344 respondents.

The key findings are as follows:

  • Respondents were polarised in terms of whether New Zealanders are ‘accepting of cultural and religious diversity’. Forty-three percent believed that New Zealanders are accepting of diversity, but 55% stated they were not accepting or were unsure if they are.
  • Reflecting this, when questioned about New Zealanders' core values, less than one-half of respondents (45%) agreed that 'treating all people as equals, regardless of who they are or what they represent' is a value that 'most, if not all New Zealanders currently live by'. Fifty five percent disagreed or were unsure.
  • A little over one-half of respondents (57%) stated they felt ‘New Zealand will change as a result of the shootings’. More of these respondents felt it would be ‘for the better’ (33%) than ‘for the worse’ (8%), although 57% felt it would change a little ‘in both directions’.

Click here for the full results. 


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