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Special reports & media releases

Latest special report

Reflecting the diversity of New Zealand's population, many New Zealanders have an affinity for other countries in the world

This survey was completed in August 2018 with a nationally-representative sample of n=1,250 New Zealanders, 18 years and over. It was previously undertaken in 2011 and 2014. A change to an online methodology has meant that comparisons across the three years are not possible.

However, based on the current survey, the key results are as follows:

  • New Zealand's population is becoming diverse, with one-in-five respondents (19%) stating they were born overseas.
  • Many New Zealanders born overseas are recent arrivals. Over one-half of those born overseas (51%) came to New Zealand in the last 20 years.
  • While the United Kingdom continues to account for the greatest percentage of people born overseas (45%), significant percentages are accounted for by Asia (collectively, 19%) and 'other' European countries (9%).
  • 'Less crime', 'less corruption', 'better natural environment', and 'better education services' are key motivators for coming to New Zealand, as well as 'personal reasons'.
  • Given the diversity of the population, one-in-two New Zealanders (51%) have an affinity 'mainly for New Zealand' or 'for New Zealand and at least one other country'. Forty-nine percent have an 'affinity for only New Zealand'.

View the report here

Latest media release

Religious significance of Christmas may be dropping

A little over one-third of respondents (38%) in a recent survey completed in November 2018 stated that the Christmas period had some religious significance for them. In comparison, a significantly greater percentage stated that the period did not have religious significance for them (57%), while the remainder (5%) did not know or provided some other response.

Female respondents were significantly more likely than male respondents to state that the Christmas period had some religious significance for them (44% and 32% respectively). Similarly, older respondents compared with younger respondents were also more likely to state the period had religious significance for them (50% of respondents aged 65+ compared with 34% of respondents aged 18-44).

A similar survey in 2016 asked exactly the same question and found that the Christmas period had religious significance for 47% of respondents. As this is significantly higher than the 38% recorded this year, the religious significance of the period may be trending downwards.

Click here to read the report. 


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