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Special reports & media releases

Latest special report (Currently being update)

New Zealanders’ Use of Smartphones and other Mobile Communication Devices

Research New Zealand has just released the 2015 report on its annual Survey of New Zealanders’ Use of Smartphones and other Mobile Communication Devices. This survey was first conducted in 2013 and, therefore, the report notes various trends that have emerged in the last 3 years.

There are four key findings and trends:

  1. 1. Almost three-quarters (72 percent) of all adult New Zealanders now own or have access to a laptop or notebook for their private use (up from 66 percent in 2013). Also making a significant impact on the device market are tablets and iPads (51 percent, up from 29 percent in 2013).

    However, at 70 percent penetration (up from 48 percent in 2013), smartphones are fast becoming the nation’s most popular device. This is a 46 percent increase in three years.

  2. Reflecting the lifecycle of the market, approximately two-thirds of all adult New Zealanders now own or have access to three or more devices (64 percent).

  3. With this in mind, a clear preference is emerging in favour of smartphones, with 59 percent of those with a smartphone and at least one other device, preferring their smartphone. This appears to be at the expense of laptops and notebooks.

  4. In fact, with the exception of smartphones, the daily use of all other devices is trending downwards.

Like previous years’ surveys, this year’s survey was conducted by telephone, with a nationally-representative sample of just over 1,000 New Zealanders, 18 years of age and more.

You can access the report here. The report is necessarily high-level, but customised reports are available on request.



Latest media release

11/04/18 - Despite the inequalities that currently exist at work, and in other environments including the home, 30% of New Zealanders believe gender equality has been achieved in New Zealand

Based on the results of our Gender Equality Survey 2017, the National Council of Women of New Zealand (NCWNZ) launched the Gender Equal Campaign at a Parliamentary function on Tuesday 10 April 2018.

Link to Gender Equality Campaign

The survey was completed online with a nationally representative sample of over 1,250 New Zealanders, 18+. The survey questions covered New Zealanders' views on gender stereotypes; the importance of gender equality; New Zealand's record on gender equality in general and its performance in a range of areas (e.g. at home, the workforce); their opinions about who is most disadvantaged by gender inequality; and gender and sexual identity.

Among the key results are:

  • A little over three-quarters of New Zealanders believe gender equality is a 'fundamental human right' (79%).

  • A little less than one-third of New Zealanders (30%) believe gender equality has already been achieved in New Zealand.

  • Women in general are most frequently identified as the population group disadvantaged the most by gender inequality (35%).

  • The workplace is identified most frequently as the domain in which gender inequality exists in New Zealand (31%).

  • However, many New Zealanders believe gender inequality exists in senior management (37%) and even in the home (23%).

View the media release


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