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Specialised research and related services

In addtion to our social and market research, we provide a number of other services, including:



Strategic consultancy

The partners of our company have, between them, a considerable number of years in the research industry; both as providers as well as clients. Their extensive experience is available to clients wishing to obtain advice and guidance to help them identify or refine their research needs.

Qualitative research services

Research New Zealand provides its qualitative research services for standalone qualitative research projects, as well as for projects for which a qualitative component is required to help inform the design of a survey questionnaire or as part of a wider evaluation project, for example. The partner responsible for Qualitative Research, Corrine de Bonnaire, is a clinical psychologist.

We have experience of completing qualitative research with a wide range of different audiences, defined demographically (e.g. by age (including young people), or by their ethnicity (Maori, Pacific and other ethnicities), or their socio-economic status), or in terms of their behaviour (e.g. as consumers of government services), or their attitudes as private citizens or the owners of or workers in businesses. Importantly, we have experience of completing qualitative research on personal and potentially highly emotional subject topics.

Importantly, where appropriate, we will complete our qualitative research with our research partners (e.g. Maori research partners).

Survey design

We offer a full questionnaire design service. This can start with the articulation of a research problem, a list of draft questions or even a draft questionnaire, from which our staff will design the final questionnaire so that it is fit-for-purpose.

When the questionnaire is scripted and tested as a CATI (Computer Assisted Telephone Interviewing) questionnaire or online survey questionnaire, there is the option of arranging to have it cognitively pre-tested with a small sample of the intended audience. As a matter of course, all questionnaires are piloted before being adminstered proper.

Sampling design

Most of our surveys are conducted with samples drawn from our clients' own databases of customers or stakeholders. We can assist in designing and drawing the most effective type of sample, whether it is a simple random sample or a complex sample involving stratification.

Our aim is always to ensure the sample delivers the highest possible accuracy for the least cost.

Fieldwork only services

We have developed one of the most sophisticated CATI facilities in New Zealand specialising in social research.

Based on the Research Association of New Zealand's Interview Quality Standard (IQS), all our survey research is completed in conformance with ISO 20252.

Regrettably, response rates in all countries where population surveys are conducted have been decreasing, as the survey burden on respondents has increased. We have developed and proven a number of techniques that maximise the response rate in surveys and improve the quality of the information obtained. Among these are sending pre-notification letters to named respondents so that they know that they will be contacted, and giving them the option of completing the survey online, including when contacting them by telephone.

In a high proportion of cases, we succeed in obtaining the interview on the first call and if not, we make appointments for suitable interview times. Where respondents are not available, we call back on different days and at different times, before a substitution is made.

In some surveys, it is possible to improve the response rate by offering the respondent the option of talking to an interviewer of the same ethnic group. Although the interview itself is conducted in English the presence of an interviewer of the same ethnicity helps to facilitate the interview.

Find our more about our Call Centre.

Online panel research services

Research New Zealand provides a complete online panel research service, from survey design through to reporting. We use Research Now/SSI for this purpose. Research Now/SSI has the largest panel of ‘active’ members in New Zealand, with over 200,000 panel members.

As such, Research Now/SSI can provide highly representative samples of the New Zealand public, as well as access to sub-samples with particular characteristics or behaviours, including Self-employed and small business owners.

Māori and Pacific research services

While we have experienced, internal resources to complete research with Māori and Pacific peoples (both quantitative and qualitative), we also have long-established working relationships with a number of independent researchers and consultants. These researchers and consultants make an important contribution to our work, at all stages, ensuring that our research design, fieldwork, analysis and reporting reflect relevant cultural world views and protocols.

We prescribe to the research guidelines published by Te Puni Kōkiri for research involving Māori and have also applied these guidelines to our research with Pacific and Asian peoples.

Data processing services

Data files from our CATI and online surveys can be seamlessly extracted from our computer system to review the progress of a survey and obtain provisional results.

In many surveys, questions are often semi-structured and therefore require some form of coding. Our researchers are experienced at developing coding frames (with our clients' assistance) for the purposes of identifying the frequency with which major themes are embedded in the responses to these questions. In fact, we have developed electronic verb mining tools for this purpose.

Data files can be provided to you in a variety of formats from flat files (CSV), Excel or Access files, or if required, SPSS and SAS files. Fields can be created in the data file to manage weighting and the classification of sub-populations of interest. SPSS syntax can be provided for the production of frequency distributions and tables output. This output can also be provided as an Excel spreadsheet at an early stage of the data file preparation, to allow the client to begin their analysis process as early as possible.

Data analysis services

All analysis at Research New Zealand is completed by the research teams directly responsible for surveys rather than a data analysis team. This reflects our belief that, if the analysis is to be fit-for-purpose, it is best completed by the researchers who know the purpose and objectives of the survey.

As a result, all researchers in our company have data analysis skills, with a number having advanced analysis skills supported by post-graduate studies. These researchers are available for ad hoc analysis projects involving, for example, the analysis of secondary information (such as a client’s administrative database) or the results of a survey independently designed and completed by a client.

Literature scans and review services

Through a highly experienced team of information managers and librarians, we can provide a comprehensive literature scan and review service, for managers and policy makers wishing to inform themselves with an evidence base for the purposes of developing policies or programmes.

Design and maintenance of information websites

This is a service provided through our experienced team of information managers and librarians, resulting in either closed or open websites in which communities of interest share information.

e-reporting and other reporting tools

We offer a full consultancy service, or a design and build service, to researchers and managers wanting electronic access to the results of their research, in a way that enables them to efficiently and effectively interpret the results, or share them with internal or external stakeholders.

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