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Special reports & media releases

Latest special report

Reflecting the diversity of New Zealand's population, many New Zealanders have an affinity for other countries in the world

This survey was completed in August 2018 with a nationally-representative sample of n=1,250 New Zealanders, 18 years and over. It was previously undertaken in 2011 and 2014. A change to an online methodology has meant that comparisons across the three years are not possible.

However, based on the current survey, the key results are as follows:

  • New Zealand's population is becoming diverse, with one-in-five respondents (19%) stating they were born overseas.
  • Many New Zealanders born overseas are recent arrivals. Over one-half of those born overseas (51%) came to New Zealand in the last 20 years.
  • While the United Kingdom continues to account for the greatest percentage of people born overseas (45%), significant percentages are accounted for by Asia (collectively, 19%) and 'other' European countries (9%).
  • 'Less crime', 'less corruption', 'better natural environment', and 'better education services' are key motivators for coming to New Zealand, as well as 'personal reasons'.
  • Given the diversity of the population, one-in-two New Zealanders (51%) have an affinity 'mainly for New Zealand' or 'for New Zealand and at least one other country'. Forty-nine percent have an 'affinity for only New Zealand'.

View the report here

Latest media release

Two-thirds of households with young children are in favour of a ‘sugar tax’

According to the Ministry of Health, one-in-every three New Zealanders, 15 years of age and over is obese. This is higher for some ethnic groups of the population and particularly Maori and Pasifika. More alarmingly is the fact that one-in-every eight children between two and 14 years of age is obese.

A contributor to this situation and other health issues, is the amount of cheap sugar-sweetened beverages that are available for sale.

With this in mind, when in March this year we asked a cross-section of adult New Zealanders, 18 years and over whether ‘New Zealand should adopt a tax on sugar-sweetened beverages, such as fizzy drinks’, 47% agreed compared with 27% who disagreed. Another 21% choose to sit on the fence.

While there are few statistically significant differences by demographic factors such as age and gender, respondents living in households with young children up to the age of 5 years were significantly more likely to agree with the proposition that a 'sugar tax' be introduced. Sixty three percent of these respondents agreed, three times as many as disagreed (19%).

Read the media release here. 


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