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Special reports & media releases

Latest special report

Reflecting the diversity of New Zealand's population, many New Zealanders have an affinity for other countries in the world

This survey was completed in August 2018 with a nationally-representative sample of n=1,250 New Zealanders, 18 years and over. It was previously undertaken in 2011 and 2014. A change to an online methodology has meant that comparisons across the three years are not possible.

However, based on the current survey, the key results are as follows:

  • New Zealand's population is becoming diverse, with one-in-five respondents (19%) stating they were born overseas.
  • Many New Zealanders born overseas are recent arrivals. Over one-half of those born overseas (51%) came to New Zealand in the last 20 years.
  • While the United Kingdom continues to account for the greatest percentage of people born overseas (45%), significant percentages are accounted for by Asia (collectively, 19%) and 'other' European countries (9%).
  • 'Less crime', 'less corruption', 'better natural environment', and 'better education services' are key motivators for coming to New Zealand, as well as 'personal reasons'.
  • Given the diversity of the population, one-in-two New Zealanders (51%) have an affinity 'mainly for New Zealand' or 'for New Zealand and at least one other country'. Forty-nine percent have an 'affinity for only New Zealand'.

View the report here



Latest media release

New poll shows that the majority of New Zealanders would vote in favour of euthanasia legalisation

On Wednesday 13 November 2019, in its third reading in Parliament, the End of Life Choice Bill legalising assisted dying was passed by a vote of 69 to 51. The general public will now make the final decision via a referendum which will be held alongside next year's General Election.

If a majority vote in favour, the Bill will become law. This will allow terminally ill adults to request a medically-assisted death.

To measure opinion following this result, we ran an online survey with a nationally-representative sample of New Zealanders, 18 years and over between 27 November and 2 December 2019.

Respondents were given the introduction above and asked:

"To what extent are you in favour or not in favour of the legislation which allows terminally ill adults to request a medically-assisted death."

Over two-thirds of respondents (70%) stated they were in favour of 'the legislation which allows terminally ill adults to request a medically-assisted death.'

In fact, exactly one-half of respondents (50%) gave the highest possible positive result (i.e. they stated they were 'strongly in favour').

The 70% 'in favour' compares with 24% 'not in favour'.

Five percent of respondents stated that they were 'neither in favour nor not in favour'.

Read the media release here. 




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